Helen Zarkina is a London-based set designer and art director who builds worlds—not the kind you read about, but the kind you see in fashion shoots, ad campaigns, music videos, and TV spots. The kind that make you stop, stare, and wonder, how did she do that?
She thrives on turning everyday spaces into cinematic environments, mixing bold ideas with a meticulous eye for detail, colour, and texture. One day, she’s painting a backdrop the perfect shade of not-quite-white (yes, that’s a thing). The next, she’s sourcing a prop that doesn’t exist—until she brings it to life.
Helen has worked with brands like Pandora, Carhartt, BAFTA, TikTok, Guinness, Bvlgari, Cosmopolitan, and Italian Vogue, delivering high-profile visuals with a distinct creative vision. Whether she’s moodboarding, problem-solving, or repainting a wall for the fifth time to get it just right, she brings calm energy, playful experimentation, and a touch of well-organised chaos.
Need a set that tells a story? A visual that sticks? A spark of magic (or mischief)? Helen’s your girl.
She thrives on turning everyday spaces into cinematic environments, mixing bold ideas with a meticulous eye for detail, colour, and texture. One day, she’s painting a backdrop the perfect shade of not-quite-white (yes, that’s a thing). The next, she’s sourcing a prop that doesn’t exist—until she brings it to life.
Helen has worked with brands like Pandora, Carhartt, BAFTA, TikTok, Guinness, Bvlgari, Cosmopolitan, and Italian Vogue, delivering high-profile visuals with a distinct creative vision. Whether she’s moodboarding, problem-solving, or repainting a wall for the fifth time to get it just right, she brings calm energy, playful experimentation, and a touch of well-organised chaos.
Need a set that tells a story? A visual that sticks? A spark of magic (or mischief)? Helen’s your girl.
Who is
Helen
?
